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Episode 4September 8, 202619 min

Dominic Glikas

Show notes

Mike Ellerbrook welcomes Dominic Glikas, Account Manager at UFP Site Built's Berlin, NJ plant and the podcast's first next-generation guest. Dominic shares how he grew up just miles from the plant, made the jump from residential real estate to UFP in 2020, and worked the production floor before moving into sales.

They dig into starting his UFP career in the middle of the pandemic, adjusting from the boom years of 2022 and 2023 to today's tighter margins, and why he started building UFP's presence on Instagram. Dominic talks about what draws builders and other trades to follow along, his approach to video and storytelling, and where he wants to take content and social media next.